Brand Licensing Europe Announces Agenda of Experiential, Educational and Networking Events

Taking place from September 20-22, the fashion-themed event has something for everyone.

License Global

June 14, 2022

4 Min Read
Promotional image for Brand Licensing Europe.
Promotional image for Brand Licensing Europe.Brand Licensing Europe

Europe’s leading event for licensing and brand extension – Brand Licensing Europe (BLE) – has announced an exciting schedule of networking, educational and experiential events for its 22nd show, which takes place Sept. 20-22 at ExCeL London.   

Welcoming thousands of European retailers, manufacturers and brand owners, BLE 2022 will present the latest brand collaborations, inspire future product ranges, display the hottest product design innovation, showcase new and emerging IPs and highlight the endless opportunities for brands to extend into new categories and markets.   

Attendees can register for free to join Amazon, Aykroyd & Sons, Tesco, Moonpig, Panini France, Jakks Pacific, HMV, Danilo, Paladone Products, Clementoni Spa, Spin Master, Ravensburger and more, already registered to visit.  

More than 150 exhibitors have confirmed their participation including Mattel, NBCUniversal, TF1 Licensing, Acamar Films, Pokémon, Sophie La Girafe, Difuzed, Crunchyroll, Bravado, The Smurfs, AC Milan, Asterix, Formula E, Paramount, BBC Studios, Hasbro, Gallimard Jeunesse, Ubisoft.  

Attendees can enjoy the following experiential, educational and networking highlights:  

Experiential highlights include:   

  • 10 choreographed catwalk shows forming part of BLE 2022’s fashion theme focusing on Footwear, Kids, Food & Beverage, Collabs, Sports & Athleisure, Culture & the World and Sustainability;

  • 4 branded cafes and bars offering immersive experiences, product installations and additional meeting space;

  • The much-loved character parade, taking place at 11:30 a.m. on Sept. 20 and 21  – follow the characters as they walk through the show before emerging outside the West entrance of ExCeL.

  • The Kelvyn Gardner License This! competition Finale returning on Sept. 22 from 10:30 a.m. until 12:00 p.m. Watch the shortlisted entrepreneurs battle it out to win the 2022 Character & Animation and Brand & Design awards. Plus, last year’s winners Sophie Jonas-Hill with Tea for Tattoo and Joel Mercer’s Seed Folk exhibiting on the main show floor.  

  • A new sustainability and diversity program spotlighting new and diverse brands and voices, with 22 September (final day of the show) exclusively dedicated to bringing this to life through activations and education

  • An exclusively curated Retail Lounge designed for retail attendees to mingle, gain product inspiration and host meetings.

Educational highlights include:   

  • Free-to-attend keynotes on 20 & 21 September at 1:00 p.m. in the License Global Theater. Stay tuned for the first reveal next week. 

  • A renewed partnership with Products of Change providing an educational platform for those looking for guidance on how to make their business more sustainable;  

  • A re-imagined experience for newcomers to the industry with orientation sessions, show tours, speed networking and expert mentoring alongside pre-event on-demand content;

  • Additional free educational sessions in the License Global theater including category spotlights and conference sessions from the recently postponed Brand & Licensing Innovation Summit;

  • Entertainment showcases on September 20 & 21 in the Platinum Suite.  

All sessions will be recorded and available on-demand in the online platform, available to all registered attendees and exhibitors. This does not include the invite-only entertainment showcases.   

Networking highlights include:

  • Opening Night Drinks on the show floor on Sept. 20 from 5:00 p.m. – 7:00 p.m. Open to all attendees and exhibitors. 

  • The return of the Online Meetings Service and Matchmaking Lounge allowing attendees and exhibitors to book meetings ahead of the event and maximize ROI from the show. 

  • Exhibitor drinks reception on Sept. 21 at the Novotel from 5:00 p.m. – 7:00 p.m.  

“The calendar for BLE is firming up quickly and we want to give the industry as long as possible to start planning and block their diaries before the meeting requests start coming in,” says Anna Knight, senior vice president, licensing, Informa Markets. “With so much going on through the exciting Fashion theme, the packed seminar program and more, there’s something for everyone and we can’t wait to welcome the European licensing community to ExCeL this September.” 

Upon registering, all visitors and exhibitors will gain access to the free online platform to setup their profile in preparation for the Meetings functionality opening mid-July to book meetings ahead of the event. All content will be available on-demand on the platform once the show ends.   

Read more about:

Brand Licensing Europe

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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