Brand Licensing Europe has dropped details of its 2022 fashion theme.

License Global

April 20, 2022

2 Min Read
License Global

Brand Licensing Europe – Europe’s leading event for licensing and brand extension – has dropped details of its 2022 fashion theme, including daily catwalk fashion shows streamed throughout ExCeL London, a futuristic fashion keynote and tactile, inspirational product showcases. 

Ten 15-minute fashion shows will hit the central catwalk across the three event days with each show themed around key licensing categories. Visiting retailers, designers and manufacturers can expect professional made-up and choreographed models (kids and adults), lighting and tunes as the brands’ collections are strutted along the catwalk. 

Categories include: collabs, food and beverage, footwear, kids, sports and athleisure, sustainability, and culture and the world. 

Each show will be streamed live to TV screens on the show floor as well as in the central visitor boulevard of ExCeL and outside on the West Podium screen. The catwalk running order will also be published well in advance so exhibitors and attendees can avoid clashes with key meetings.    

There are two options for brand owners to get involved at this stage and with only 10 shows over three days, organizers are encouraging brands to get in touch quickly to avoid missing out. 

  • Platinum: These brands will be the sole focus of one 15-minute show and will be in control of everything from the music to the models and the overall aesthetic. Three sponsored options are available.

  • Gold: Gold brands will own a five-minute scene within a category theme of their choosing and have input into the soundtrack to their catwalk showcase. Twenty sponsored options are available.

The fashion theme will weave its way throughout BLE, including: 

  • High-end product showcases on display close to the catwalk and in the main entrances featuring products modelled in the catwalk shows.

  • The License Global Theatre is moving back to the show floor for 2022 and will include several sessions and two keynotes (watch this space!) dedicated to fashion.

  • Products of Change make a very welcome return to BLE and will be a powerful driver behind communicating the importance of sustainability in fashion.

“From Primark x Greggs, H&M x Keith Haring Mark II and Natural History Museum x Fat Face, to Selfridges opening as a fully-functioning online retailer in the Metaverse and amazing instore experiences popping up all over the world, fashion is an incredibly exciting space to be in right now,” says Anna Knight, senior vice president, licensing, Informa Markets. “The impact it can have on brands, and brands can have on it, is endless. We have been desperate to run a fashion themed BLE for a few years. The pandemic made it impossible in 2020 and again in 2021, but with everything going on in fashion right now – from design and creative, to supply chains and distribution, diversity and ethics, and sustainability and responsibility – we will have more to talk about than ever before and I’m so excited about giving the licensing industry this platform to discuss and inspire.” 

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Brand Licensing Europe

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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