Brand Licensing Europe 2022 Drops Fashion Theme Details

Brand Licensing Europe – Europe’s leading event for licensing and brand extension – has dropped details of its 2022 fashion theme, including daily catwalk fashion shows streamed throughout ExCeL London, a futuristic fashion keynote and tactile, inspirational product showcases. 

Ten 15-minute fashion shows will hit the central catwalk across the three event days with each show themed around key licensing categories. Visiting retailers, designers and manufacturers can expect professional made-up and choreographed models (kids and adults), lighting and tunes as the brands’ collections are strutted along the catwalk. 

Categories include: collabs, food and beverage, footwear, kids, sports and athleisure, sustainability, and culture and the world. 

Each show will be streamed live to TV screens on the show floor as well as in the central visitor boulevard of ExCeL and outside on the West Podium screen. The catwalk running order will also be published well in advance so exhibitors and attendees can avoid clashes with key meetings.    

There are two options for brand owners to get involved at this stage and with only 10 shows over three days, organizers are encouraging brands to get in touch quickly to avoid missing out. 

The fashion theme will weave its way throughout BLE, including: 

“From Primark x Greggs, H&M x Keith Haring Mark II and Natural History Museum x Fat Face, to Selfridges opening as a fully-functioning online retailer in the Metaverse and amazing instore experiences popping up all over the world, fashion is an incredibly exciting space to be in right now,” says Anna Knight, senior vice president, licensing, Informa Markets. “The impact it can have on brands, and brands can have on it, is endless. We have been desperate to run a fashion themed BLE for a few years. The pandemic made it impossible in 2020 and again in 2021, but with everything going on in fashion right now – from design and creative, to supply chains and distribution, diversity and ethics, and sustainability and responsibility – we will have more to talk about than ever before and I’m so excited about giving the licensing industry this platform to discuss and inspire.”