Bookful Brings Thomas & Friends and Barbie to Life

Mattel’s properties have been welcomed to Bookful.
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License Global

October 20, 2020


Augmented reality children’s book app,


, has teamed up with Mattel to add AR books from Barbie and Thomas & Friends to its platform.


Mattel is exhibiting at Festival of Licensing, a month-long large-scale digital gathering that unites the global licensing industry to connect, learn, strike deals and do business on an international stage. The event takes place Oct. 6-29. 

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Bookful’s additions from Mattel include titles such as “Busy Busy Thomas,” “Search and Rescue,” “Big Surprise,” “A Visit to London from Thomas & Friends,” as well as “You Can Be a Fashion Designer,” “You Can Be a Doctor” and “You Can Be a Gymnast” from Barbie. All offerings will arrive in the coming months.

“We are extremely excited to have two of Mattel’s iconic properties added to our library,” says Benny Arbel, chief executive officer, Inception, which owns Bookful. “We are sure these books will add an exciting new dimension to the library with stories that will inspire young readers”.

The Barbie and Thomas & Friends titles are joining Bookful’s library of top publishers and brands. Bookful’s current collection of titles also includes those from Penguin Random House, Charlesbridge, Horace, and Co. and DK.

In addition to offering exclusive access to

titles from the world’s leading publishers, Bookful houses complementary immersive learning opportunities for an interactive user experience. Bookful engages its users with spelling, comprehension, painting and dancing games to reinforce learning through a series of uniquely crafted edutainment content.


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