BLE 2021: The Highlights

Brand Licensing Europe ran from Nov. 17-19 at ExCel London. Here are the biggest stories from the event.

License Global

November 19, 2021

2 Min Read

Throughout Brand Licensing Europe, meetings were held, deals were made and presentations and insights were given. If you couldn’t attend this year, License Global has you covered. Here’s the biggest and best news from the biggest licensing event of 2021. 

Day One: Nov. 17 
Keynote: Olympic Heroes, Team GB Take to the Podium 
Tom Daley and Charlotte Worthington gave the Day 1 Keynote with Team GB. 

Peter Rabbit is Announced as First License for My 1st Years by Penguin Ventures 

This marks the first time My 1st Years will work with a licensor on development. 

‘Pokémon’ Extends Jazwares Master Toy Deal 
Territories have expanded in the deal between ‘Pokémon’ and Jazwares. 

Cyber Group Studios Appoints J&M Brands, Retail Monster for Licensing 
J&M Brands and Retail Monster are added to the more than 400 licensees for Cyber Group Studios. 

BANDAI NAMCO Europe, OnePlus Release 'PAC-MAN' Smartphone 
The OnePlus Nord 2 includes exclusive "PAC-MAN" content. 

Day Two: Nov. 18 
Keynote: Diversity and Inclusion Take Center Stage at BLE 
Black Lives Matter Licensing and ViacomCBS talk diversity and inclusion at Brand Licensing Europe. 

Brand Licensing Europe Remembers Kelvyn Gardner 

The memorial opening kicked off day two of BLE, Color for Kelvyn Day. 

Trevco Acquires Mandarin International Brands 
The e-commerce solutions provider for licensed IP is under new ownership. 

Hasbro Announces Peppa Pig Early Years Learning Program 'Learn with Peppa' 

Hasbro kicks off program with learning app in 2022. Publishing Program with Ladybird, an imprint of Penguin Random House, to launch in January 2023. 

Crunchyroll Appoints Reemsborko for Anime Licensing 

Multiple Crunchyroll series are part of the deal. 

Day Three: Nov. 19 
Kelvyn Gardner License This! Competition: The Winners
Three winners were announced at day three of Brand Licensing Europe.

Universal Brand Development Plan for ‘Minions’ in 2022 

Multiple licensing partners are on board as the movie is being prepared for release. 

RECUR, Sanrio Announce Hello Kitty NFT Partnership 
The partnership is the first time bringing the Hello Kitty brand into the digital collectible space. 

Asmodee Entertainment, Just Funky to Create ‘Catan’ Merchandise 

New lifestyle products include kitchenware and more. 

‘PAW Patrol’ Toys Come to AR 

The “PAW Patrol” dogs are part of a new AR experience thanks to a partnership between Spin Master and Poplar Studio. 


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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