BLE 2021: The Highlights

Brand Licensing Europe ran from Nov. 17-19 at ExCel London. Here are the biggest stories from the event.
License Global

November 19, 2021


Throughout Brand Licensing Europe, meetings were held, deals were made and presentations and insights were given. If you couldn’t attend this year, License Global has you covered. Here’s the biggest and best news from the biggest licensing event of 2021. 

Day One: Nov. 17 

Keynote: Olympic Heroes, Team GB Take to the Podium 

Tom Daley and Charlotte Worthington gave the Day 1 Keynote with Team GB. 

Peter Rabbit is Announced as First License for My 1st Years by Penguin Ventures


This marks the first time My 1st Years will work with a licensor on development. 

‘Pokémon’ Extends Jazwares Master Toy Deal 

Territories have expanded in the deal between ‘Pokémon’ and Jazwares. 

Cyber Group Studios Appoints J&M Brands, Retail Monster for Licensing 

J&M Brands and Retail Monster are added to the more than 400 licensees for Cyber Group Studios. 

BANDAI NAMCO Europe, OnePlus Release 'PAC-MAN' Smartphone 

The OnePlus Nord 2 includes exclusive "PAC-MAN" content. 


Day Two: Nov. 18 

Keynote: Diversity and Inclusion

Take Center Stage at BLE 

Black Lives Matter Licensing and ViacomCBS talk diversity and inclusion at Brand Licensing Europe. 

The memorial opening kicked off day two of BLE, Color for Kelvyn Day. 

Trevco Acquires Mandarin International Brands 

The e-commerce solutions provider for licensed IP is under new ownership. 

Hasbro kicks off program with learning app in 2022. Publishing Program with Ladybird, an imprint of Penguin Random House, to launch in January 2023. 

Multiple Crunchyroll series are part of the deal. 

Day Three: Nov. 19 

Kelvyn Gardner License This! Competition: The Winners

Three winners were announced at day three of Brand Licensing Europe.

Multiple licensing partners are on board as the movie is being prepared for release. 

RECUR, Sanrio Announce Hello Kitty NFT Partnership 

The partnership is the first time bringing the Hello Kitty brand into the digital collectible space. 

New lifestyle products include kitchenware and more. 

The “PAW Patrol” dogs are part of a new AR experience thanks to a partnership between Spin Master and Poplar Studio. 


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