Vera Wang Partners with Accessory Network Group for Lavender Label

Vera Wang has entered a three-year licensing agreement with Accessory Network Group LLC for the design, manufacture, and distribution of contemporary handbags and small leather goods for the Vera Wang Lavender Label Collection.

“In terms of fashion licensing, handbags have been a top priority for Lavender Label,” says Susan Sokol, president of Vera Wang Apparel. “As our Lavender Label business continues to grow, we have created a platform to license certain categories of product that will strongly complement the clothes. This partnership is particularly exciting since it is the first license we’ve done under the Lavender Label umbrella. We believe accessories are an extremely vital and necessary component to enhance the clothing and facilitate continued growth of the business.”

Retail pricing of the collection will range from $300 to $1,000, and distribution will follow that of Lavender Label apparel, including top-tier department and specialty stores.

The Vera Wang Lavender Label handbag collection will have a feel and tone similar to the Lavender Label apparel collection: whimsical, fun, youthful, and flirty. Since its launch in 2005, the label has succeeded in delivering a line of clothing that focuses on modern, feminine pieces with a retro edge.

The launch date for the new collection is set for spring 2009.