Stella McCartney and LVMH Announce Skincare Line
The partnership with LVMH, which began in 2019, sees McCartney working with the LVMH Beauty division to develop her new skincare line, STELLA by Stella McCartney.
After working in the conscious luxury fashion industry, Stella McCartney will offer an alternative to luxury skincare. Stella’s vegan and cruelty-free line skincare line aims to be natural, effective and environmentally responsible.
“I am delighted that Stella McCartney, after pioneering a sustainable and responsible luxury fashion, is now partnering with LVMH, committed to change the codes of cosmetics, the packaging and the ingredients,” says Antoine Arnault, image and environment, LVMH. “The launch of Stella by Stella McCartney perfectly resonates with the group’s longstanding commitment toward sustainability and we are proud to support it.”
Based on Stella’s personal philosophy of using ‘only what you need,’ the range consists of three products: Reset Cleanser, Alter-Care Serum and Restore Cream. The line-up is a culmination of three years’ worth of exploration with LVMH Recherche, the group’s Beauty R&D unit.
“We set out with an idea, and because we didn’t want to compromise – on outstanding results, the origin of our ingredients and, of course, ensuring we minimize our impact on Mother Earth – we kept on trying,” says McCartney. “We worked hard for almost three years with LVMH, constantly evolving and aiming for what I felt was possible: rooted in nature, truly effective and responsible skincare. It’s a game changer and I want to share it with everyone. I believe the consumer needs to know there’s another way, that they have a choice.”
All product formulas are made with at least 99% natural-origin ingredients, and each is available in an eco-conscious refill.
All the products will be available on www.stellamccartneybeauty.com and through a selection of U.K. retailers and boutiques including the Stella McCartney U.K. flagship store on Old Bond Street from early September and Space NK from mid-September.
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