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Skinfluencer Hyram Yarbro is set to launch brand Selfless by Hyram, available in 663 Sephora stores across 20 countries beginning June 24.
June 2, 2021
Semaphore Licensing has paired Hyram Yarbro, whose collective reach tops 12 million, with skincare brand The INKEY List to create a co-branded line, Selfless by Hyram.
“We are proud to be empowering creators through custom licensing opportunities that allow their brands to connect in more meaningful ways while staying true to their mission and core values,” says Michael Bienstock, founder and chief executive officer, Semaphore Licensing. “Our focus on both integrity and partnership creates the perfect pairing so that our talents’ individuality becomes their superpower.”
The skincare collection will work to support organizations across four key areas:
The brand has established global partnerships with both Rainforest Trust and Thirst Project which will address both the climate and clean water crises. In the first 12 months post product launch, Selfless by Hyram aims to protect more than 2,500 acres of rainforest from deforestation, restoring more than 370,000 tons of CO2 (equivalent to 80,000 cars for a year) and funding projects in more than 60 communities throughout Eswatini, Africa, providing access to clean water for more than 35,000 people for life.
“Through Selfless by Hyram, I want to connect the beauty industry with social change,” says Hyram Yarbro, skincare influencer. “My goal is to help people by not only creating high-quality skincare with incredible formulations, but to also give people an opportunity to empower others around the world who are impacted by some of the biggest global issues known to our generation. I want to help people change the world just by doing their skincare routine.”
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