Morphe has teamed up with rapper Saweetie for the Backstage with Saweetie collection, which is inspired by festival culture.
"Saweetie is the perfect artist to launch Morphe’s first-ever global festival collection because she really embodies the whole essence of festival culture – where music and amplified glam meet on and off the stage," Erika Savage, senior vice president, strategic partnerships, Morphe, told Billboard. "Not everyone can get their hands on that expensive festival pass, but with this collection, Saweetie brings them backstage so everyone can get a VIP experience. Saweetie is a hands-on entrepreneur in all aspects of her career and with her love and knowledge of the beauty business, she has brought her authentic voice to this campaign. We are thrilled to welcome her to the Morphe family."
“I think it's important for major collaborations like this is that it has to make sense,” Saweetie told Billboard. “[Morphe and I] immediately clicked because they're into creative things and diversity. What they were proposing fit into what I'm doing, especially for the summertime. The eyeshadow colors are very festival-friendly, so I thought it would be perfect for my shows that are lined up. [The process] took a couple of months. I think with anything great you can't rush it, and we wanted this to be super perfect. We sat there and went through colors, decided on names and put together the PR packages. It's really the ultimate package to get the boys and girls together for festivals this summer.”
This collaboration marks the first time Morphe has collaborated with a musical artist rather than a beauty influencer. The collection includes three lip glosses called the Icy Lips trio, a 24-pan eyeshadow palette with a mix of colorful and neutral eyeshadows, the VIP Sweep by Saweetie face and eye brush kit and a mini continuous setting mist in the scent Saweet Peach.
The collection launches March 20 and will be available on the Morphe website.