The partnership was coordinated by Mondelez’ licensing agency, Brand Central. It comes in a colorful, bold shade range that is inspired by the most popular Sour Patch Kids
“We are so excited to partner with Sour Patch Kids, the perennial candy favorite that represents fun and playfulness,” says Celia Tombalakian, vice president, global marketing, Sally Hansen. “Our limited-edition collection brings to life the vibrant colors of the Sour Patch Kids in our best-selling Insta-Dri formula. The spooky, quick-drying shades arrive just in time for Halloween – the perfect occasion for DIY nails!”
The limited-edition Sally Hansen Insta-Dri X Sour Patch Kids
collection features seven shades:
R.I.P-urple, a bold purple;
The Un-red, a blood red;
Pump-kid, a neon orange;
Hallogreen, a bright green;
Ghouls Night Out, a creamy black hue;
First Sour, Then Sweet, a clear polish featuring white sugar glitter; and
Boo-lue, a zingy blue.
The line’s special packaging displays the Sour Patch Kids silhouette and logo on the front of the classic Insta-Dri bottle with shade-matched caps.
“The collaboration between
Sally Hansen’s new line adds to its collection of candy-themed nail polish. The company announced a line of
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.