Marilyn Monroe Returns to Max Factor

Sixty years later, Marilyn Monroe is returning to Max Factor, the make-up studio that turned her from Norma Jeane into the iconic movie star we know today.

To celebrate its 80th anniversary this year, Max Factor is brining back its most celebrated client to serve as global glamour ambassador. 

The sponsorship was created in partnership with Authentic Brands Group, owner of the Marilyn Monroe brand.

“Marilyn Monroe is the ultimate glamour icon and this pairing is a natural fit,” says Nick Woodhouse, president and chief marketing officer, ABG. "We are thrilled to bring Marilyn and Max Factor together again in this exciting partnership.”

Designed to inspire women around the globe to undergo their own personal glamour transformation, the partnership will kick off this month with the #GlamJam social media campaign inspired by the Norma to Marilyn story. Max Factor is inviting women to post a transformation selfie and a message about how good it feels to glam up. 

“Max Factor has always believed that glamour matters and that glamour itself exists beyond make-up," says Esi Eggleston Bracey, vice president, Max Factor Cosmetics, P&G. "It’s an approach to life that Marilyn embodied so perfectly. It’s through this attitude to life that women are encouraged to be adventurous, to push themselves, and to ultimately have the confidence and passion to fulfill whatever it is that they want. With Marilyn as our new ambassador we’re preparing for an extremely exciting 2015–a year where we will be focusing our attention on reigniting the love and playfulness of glamour with.”