Kylie Jenner’s cosmetics line has a new licensed collaboration on the way for the holiday season.

License Global

November 17, 2020

1 Min Read
kyliegrinch.png

Kylie Cosmetics has announced its holiday collection that features a licensed collaboration with “The Grinch.”

Jenner’s brand is no stranger to licensed collaborations, having worked with Jenner’s mother Kris, sisters Kim, Khloe, Kourtney and Kendall, as well as friends on branded collaborative collections. However, this marks the first time the brand has ventured into a collaboration with someone outside of the Kardashian-Jenner inner circle.

Jenner teased the PR package, adorned with “Kylie x The Grinch” branding and in the shape of a storybook, on her Instagram. The package is lined on the inside with green fur.

"I grew up watching ‘The Grinch,’” Jenner revealed on her Instagram story. “My daughter makes me watch ‘The Grinch’ every night so this is very exciting for me. It’s my favorite collection of all time. I might be the most excited about this one than any other collection!" 

Each product is styled after “The Grinch” and includes more than ten new products including an eyeshadow palette, a lipstick collection and more, all named after iconic characters and moments from the classic Dr. Seuss tale.

"There are so many great colors and shapes to play up with the theme and I loved the creative process of developing the products, picking the shade names and designing the packaging,” says Jenner to People. “I wanted to make sure there was a perfect mix of shimmers and matte hues for the lip and eye products, while also featuring the fun green, red and golds for the holidays, so the looks can be so versatile.”

The collaboration drops Nov. 19 on the Kyle Cosmetics website.

Read more about:

Dr. SeussThe Grinch

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like