November 17, 2020
Jenner’s brand is no stranger to licensed collaborations, having worked with Jenner’s mother Kris, sisters Kim, Khloe, Kourtney and Kendall, as well as friends on branded collaborative collections. However, this marks the first time the brand has ventured into a collaboration with someone outside of the Kardashian-Jenner inner circle.
Jenner teased the PR package, adorned with “Kylie x The Grinch” branding and in the shape of a storybook, on her Instagram. The package is lined on the inside with green fur.
"I grew up watching ‘
The Grinch
,’” Jenner revealed on her
“My daughter makes me watch ‘
The Grinch’
every night so this is very exciting for me. It’s my favorite collection of all time. I might be the most excited about this one than any other collection!"
Each product is styled after “The Grinch” and includes more than ten new products including an eyeshadow palette,
"There are so many great colors and shapes to play up with the theme and I loved the creative process of developing the products, picking the shade names and designing the packaging,” says Jenner to
. “I wanted to make sure there was a perfect mix of shimmers and matte hues for the lip and eye products, while also featuring the fun green, red and golds for the holidays, so the looks can be so versatile.”
The collaboration drops Nov. 19 on the Kyle Cosmetics website.
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