Hawaiian Tropic Heads to the Beach

Energizer Personal Care has partnered with Morgan Home Fashions to produce Hawaiian Tropic and Banana Boat branded beach accessories. 

April 6, 2018

Hawaiian Tropic Heads to the Beach
HawaiiTropicBeach1.png

The agreement was brokered by licensing agency Brandgenuity.

The Hawaiian Tropic line, which will launch alongside the Banana Boat line in spring/summer 2015, will feature island-inspired beach towels, beach mats, totes and swim sacs.

The Banana Boat line will include a playful, family friendly line of beach towels and beach mats, as well as juvenile line of swim sacs, beach backpacks and roll-up beach mats.   

“Extending into Hawaiian Tropic and Banana Boat beach accessories is a natural next step for us, and we are excited to be partnering with Morgan Home Fashions for the line,” says Jim Alsante, group marketing director, Energizer Personal Care. “Banana Boat and Hawaiian Tropic sun care brands are instantly recognizable, powerful brands and we know that our sun-loving fans will share in our excitement.”

“Extending into Hawaiian Tropic and Banana Boat beach accessories is a natural next step for us, and we are excited to be partnering with Morgan Home Fashions for the line,” says Jim Alsante, group marketing director, Energizer Personal Care. “Banana Boat and Hawaiian Tropic sun care brands are instantly recognizable, powerful brands and we know that our sun-loving fans will share in our excitement.”

HawaiiTropicBeach2.jpg
Read more about:

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like

Loading..

Report

Loading..

This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.