The agreement was brokered by licensing agency Brandgenuity.
The Hawaiian Tropic line, which will launch alongside the Banana Boat line in spring/summer 2015, will feature island-inspired beach towels, beach mats, totes and swim sacs.
The Banana Boat line will include a playful, family friendly line of beach towels and beach mats, as well as juvenile line of swim sacs, beach backpacks and roll-up beach mats.
“Extending into Hawaiian Tropic and Banana Boat beach accessories is a natural next step for us, and we are excited to be partnering with Morgan Home Fashions for the line,” says Jim Alsante, group marketing director, Energizer Personal Care. “Banana Boat and Hawaiian Tropic sun care brands are instantly recognizable, powerful brands and we know that our sun-loving fans will share in our excitement.”
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