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April 6, 2018
Edgewell Personal Care has partnered with Hotel Emporium for a line of Hawaiian Tropic-branded personal care products for hotel guestrooms.
Brandgenuity, Hawaiian Tropic’s licensing agent, brokered the deal.
Under the terms of the agreement, Hotel Emporium will develop branded shampoos, conditioners, shower gels, soaps and moisturizers featuring the brand’s signature fragrance.
“We are delighted to be partnering with Hotel Emporium to extend Hawaiian Tropic into a category that is such a natural fit for the brand,” says Jim Alsante, group marketing director, Edgewell Personal Care. “Consumers have always turned to Hawaiian Tropic for sun care, especially while on vacation. Now, we can offer travelers all of the other guestroom amenities they need from the brand they love.”
Hotel Emporium currently distributes products in guestrooms at hotel properties including Hyatt, Aqua-Aston Hospitality, SLS Hotel Las Vegas, Outrigger Hotels & Resorts, select Hard Rock Hotels and Extended Stay America Hotels, among others.
Aqua-Aston Hospitality will be the first to feature the Hawaiian Tropic amenities range.
“Our hotel customers are eager for brand-named amenities,” says Shea James, director, sales, Hotel Emporium. “The Hawaiian Tropic brand embodies the Aloha spirit, and brings something very special–a great brand, with an instantly recognizable fragrance, a tropical feel and a premium positioning.”
The Hawaiian Tropic hotel personal care products will launch in premier beach and family vacation resorts in January 2017.
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