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Revolution Beauty collaboration was first released in the U.K. in March.
May 31, 2022
WildBrain CPLG has brokered a deal between two of its partners – globally renowned entertainment company, Dr. Seuss Enterprises, and contemporary British makeup brand, Revolution Beauty, for a limited-edition cosmetics collaboration.
The makeup line is now in-store and online at Target in the U.S. and launched in the U.K. in March.
The I Heart Revolution x Dr. Seuss makeup collection is cruelty-free and includes palettes, eye crayons, lip glosses and brushes – all featuring characters and motifs from the classic Dr. Seuss books, “The Cat in the Hat,” “Horton Hears a Who,” “Fox in Sox,” “One Fish Two Fish Red Fish Blue Fish,” “Green Eggs and Ham” and “Oh, The Places You’ll Go!”
“This is a natural partnership between two brands that share an ethos of celebrating playfulness, creativity and individuality,” says John Taylor, vice president, Northern Europe, WildBrain CPLG. “Revolution Beauty collection brings with it plenty of nostalgia for Gen Z and Millennials who grew up with the treasured works of Dr. Seuss. Given the hugely positive response to the collection so far since the worldwide online launch, we’re sure it will be a hit with U.S. consumers at Target.”
The new deal builds on the extensive consumer products programs assembled by WildBrain CPLG for Dr. Seuss’s top properties across the U.K. and EMEA region. Revolution Beauty is represented globally by WildBrain CPLG’s newly rebranded ASPIRE division, which provides a dedicated home for the agency’s rapidly growing corporate and lifestyle brand portfolio.
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