David Beckham, Coty Fete 10 Years

To celebrate the 10th anniversary of his Instinct fragrance, David Beckham and his fragrance licensee Coty have launched a Gold Edition version of the scent.

April 6, 2018

1 Min Read

To celebrate the 10th anniversary of his Instinct fragrance, football star and fashion icon David Beckham and his fragrance licensee Coty have launched a Gold Edition version of the scent.

Since its initial launch in 2005, the Instinct fragrance range now includes one flanker and six limited editions. The line has sold more than 10 million bottles, making it one of the highest-selling celebrity fragrances of all time.

The new limited edition Instinct Gold fragrance reinvents the best-selling scent in a gold bottle and is now available worldwide.

"It's incredible that Instinct is 10-years-old," says Beckham. "I'm proud to celebrate this landmark anniversary with the launch of David Beckham Instinct Gold Edition, a new interpretation of my first fragrance."

Read more about:

CotyDavid Beckham
Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like