Chupa Chups Beauty Range Launches in Brazil

Beleza C&A, the beauty division of C&A Brazil, has launched a range of bath and body products with Chupa Chups, the candy lifestyle brand of Perfetti Van Melle.  

The collaboration aims to invoke the scent of Chupa Chups’ classic strawberry lollipop, with packaging reminiscent of the 1950s and ’60s, the period in which the candy brand was launched. The collection consists of five items: body deodorant, body splash, soap, moisturizing lotion, hand cream and a T-shirt with the lollipop logo. 

Beleza C&A and Chupa Chups products will be available for sale in C&A stores, as well as through the retailer’s app and e-commerce platform.  

Licensing agency, Destra, was responsible for the collab between Beleza C&A and the Chupa Chups brand. 

March’s Food & Beverage issue of License Global featured an executive profile of Christine Cool, global licensing manager, Perfetti van Melle.

Click here to look back at the history of Chupa Chups and its journey in licensing.