The collaboration aims to invoke the scent of
’ classic strawberry lollipop, with packaging reminiscent of the 1950s and ’60s, the period in which the candy brand was launched. The collection consists of five items: body deodorant, body splash, soap, moisturizing lotion, hand cream and a T-shirt with the lollipop logo.
Beleza C&A and Chupa Chups products will be available for sale in C&A stores, as well as through the retailer’s app and e-commerce platform.
Licensing agency, Destra, was responsible for the collab between Beleza C&A and the Chupa Chups brand.
March’s Food & Beverage issue of License Global featured an executive profile of Christine Cool, global licensing manager, Perfetti van Melle.
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