Chi Makes Waves with Malibu Barbie

Barbie’s latest licensing venture is hair tools with Chi.
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License Global

June 15, 2021


Chi and Barbie are teaming up once again to release a brand-new line of hair styling tools. 

The Chi x Barbie Malibu Barbie 50th Anniversary Collection celebrates Malibu Barbie’s 50th-anniversary milestone. The new Chi x Barbie trio of tools are inspired by the original doll, celebrating the doll’s impact on ‘70s culture.

In line with this, the collection’s two Malibu 1-inch titanium hairstyling irons feature retro-inspired designs. The Chi x Barbie Malibu Barbie 50th Anniversary Collection is complete with the Malibu triple barrel deep waver. Covered in signature Barbie pink, this tool aims to create beachy waves.

The collection is now available at Ulta Beauty instore and online.

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