Cheetos and Dipwell Partner for New Dip Powder

Cheetos and DipWell have teamed up to bring Cheetle-dusted fingers – one of the hallmarks of enjoying Cheetos snacks – to the world of dip nails. The collection of nail products is influenced by Cheetos’ flavors, offering users an extra bold mani/pedi experience.

The Cheetos x DipWell partnership launched on DipWell’s website, Dipwell.co, on National Cheetos Day, March 5. The collection includes two all-inclusive, easy-to-use, and professional-grade dip powder nail kits: the Snack Size Kit and the Party Size Kit. All nail accessories and additional dip powder colors and textures will be available for individual purchase outside of the pre-set kits. To help promote the collaboration, DipWell will sponsor several giveaways on social media to gift Cheetos x DipWell kits to a few lucky winners. 

The collaboration was brokered by The Joester Loria Group, the brand licensing agency for the Frito-Lay North America snack brands.