Baby Phat Launches Beauty Line

The Baby Phat line has moved into the makeup category.
License Global

September 16, 2020

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Kimora Lee Simmons and her daughters have teamed up with HatchBeauty Brands to create a Baby Phat makeup line, according to

WWD.

“We are excited to dive into the beauty space with a unique multigenerational perspective,” says Ming Lee Simmons, daughter of Kimora Lee Simmons.

The former model’s daughters Ming Lee and Aoki Lee were often featured in campaigns for Baby Phat growing up and had an intimate behind-the-scenes look at how the brand worked. Now, the girls are joining their mother to be the brains and faces of Baby Phat Beauty.

“The girls grew up on the runway,” says Kimora Lee Simmons, founder, Baby Phat. “It’s teaching them to tap into their inner entrepreneur, inner creative director, teaching them the ins and outs of the business, which is also very important to me.”

Twenty years after founding the label, Simmons relaunched the brand in 2019 and has embarked on collaborations

with Forever 21

and Foot Locker. Simmons is no stranger to the beauty field, having had previous beauty releases

and as the owner of Korean span Pellequr in Beverly Hills.

“Brands represent more than just products in today’s world, and it’s important for us to continue to be part of cultural and beauty conversations as we forge a new path for girls who look like us,” says Aoki Lee Simmons.

The first launch, according to

WWD

is a three-piece kit featuring a lip gloss, a body lotion and shimmery scented body spray. The kits come in three versions to represent each woman: Divine for Kimora, Opulence for Ming and Ethereal for Aoki.

A portion of proceeds will be donated to Fair Fight, an organization that promotes fair elections and educates on election reform and voter suppression. The kits are available now for $45 at

babyphatbeauty.com.

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