has brokered a deal for Perfetti Van Melle's
brand with cosmetics distributor Frostbland for a range of Chupa Chups-inspired body mists in Australia.
Available in Woolworths stores and selected pharmacies, the new body mist range for youth comes in three fragrances: Gorgeous Grape, Coconut Crush and Ripe Raspberry.
The launch of the range into Woolworths and selected pharmacies nationally will be supported extensively in-store and digitally, as well as with a dedicated marketing campaign.
"It is a joy to work with a respectable partner like Frostbland, with a rich history in the health and beauty category," says Vanessa Grande, licensing coordinator,
. "Frostbland has translated the fun core values of our beloved Chupa Chups brand so well into their fresh and fruity mists."
"We are thrilled to be launching this range of deliciously scented body mists in partnership with Chupa Chups at Woolworths and selected pharmacies,"
"We are pleased to see Chupa Chups and Frostbland come together for this exciting body mist range which launches this month in Woolworths and selected pharmacies across Australia," says Justin Watson, managing director, Asembl. "Each of the three body mist fragrances is inspired by the fun and fruity flavors of Chupa Chups that we all know and love."
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