Asembl Arranges Chupa Chups Body Mist Range in AUS

Brand extension agency Asembl has brokered a deal for Perfetti Van Melle's Chupa Chups brand with cosmetics distributor Frostbland for a range of Chupa Chups-inspired body mists in Australia.   

Available in Woolworths stores and selected pharmacies, the new body mist range for youth comes in three fragrances: Gorgeous Grape, Coconut Crush and Ripe Raspberry.   

The launch of the range into Woolworths and selected pharmacies nationally will be supported extensively in-store and digitally, as well as with a dedicated marketing campaign.  

"It is a joy to work with a respectable partner like Frostbland, with a rich history in the health and beauty category," says Vanessa Grande, licensing coordinator, Perfetti Van Melle. "Frostbland has translated the fun core values of our beloved Chupa Chups brand so well into their fresh and fruity mists."  

"We are thrilled to be launching this range of deliciously scented body mists in partnership with Chupa Chups at Woolworths and selected pharmacies," says Bruna Baeta, brand manager, Frostbland. "We got the inspiration from the famous lollipops' flavors and since its ideation phase, we knew we wanted to get the fragrances smelling reminiscent of the Chupa Chups favorite flavors and that the formula should surprise and delight with additional special ingredients like Vitamin E that works as a moisturizer, offering the best experience to those spritzing the product. The result is an extraordinary body mist that can also be used as a hair spritz which brings out the best of the Chupa Chups vibe that we are certain to be a success with the target audience of youth."   

"We are pleased to see Chupa Chups and Frostbland come together for this exciting body mist range which launches this month in Woolworths and selected pharmacies across Australia," says Justin Watson, managing director, Asembl. "Each of the three body mist fragrances is inspired by the fun and fruity flavors of Chupa Chups that we all know and love."