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Alexa Demie Inks Beauty Deal with MAC

The “Euphoria” star is making her way to the makeup counter.

License Global

March 10, 2020

1 Min Read

“Euphoria” star Alexa Demie has teamed with MAC Cosmetics for the More Than Meets the Eye collection, and the actress will also serve as the face of the collection in a campaign.

In addition to inspiring “Euphoria” makeup looks globally, Demie grew up at the MAC counter.

"My mom used to work at MAC – I think that was her first job – and she would bring me there as a little girl all the time," Demie told Elle. "I remember she had to do a 10-minute crazy editorial makeup look in front of the entire store to get the job, and she used me as her model."

The collection includes an all-new eyeshadow formula called the dazzleshadow extreme, along with a revamp of the original MAC eyeshadows in 36 different shades. Along with the eyeshadows, the line features another new product, a fiber eyebrow boosting gel.

“When MAC approached me to be part of their ‘More Than Meets the Eye’ campaign, I was beyond ecstatic,” says Demie. “I couldn’t think of a more iconic brand to collaborate with! In the collection, I fell in love with all the colorful eyeshadows, especially the blues, greens and pinks that made it so much fun to create beautiful eye looks.”

The joint venture is available online and in MAC stores now.

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MAC Cosmetics

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License Global

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