Apparel, trading cards and more are part of the deals.

License Global

January 14, 2020

1 Min Read

The National Baseball Hall of Fame and Museum, working in conjunction with the Specialty Brands division of CLC, its exclusive licensing agency, has announced agreements with several sports and lifestyle manufacturers to produce licensed merchandise in 2020.

“Part of our mission at the Hall is to preserve history while connecting generations of baseball fans, and our merchandise program is a key component of our strategy,” says Sean Gahagan, vice president, retail merchandising and licensing, The National Baseball Hall of Fame and Museum. “As such, we engage best-in-class licensing partners that recognize the commercial value of baseball history and the Hall of Famers that made the game great.”

Licensees for the National Baseball Hall of Fame and Museum’s 2020 merchandise program include:

  • Barnwood Sports; 

  • Cooperstown Bat Company;

  • Cooperstown Distillery;

  • Dug Out Mugs;

  • Forever Collectibles;

  • Legendary Sports Prints;

  • Lids; 

  • Mitchell & Ness;

  • Photofile;

  • Rawlings;

  • Super; 

  • The Highland Mint;

  • Topps; and

  • Winning Streak.

“The Hall offers licensees a unique opportunity to leverage the history and iconic players, managers and executives of America’s greatest game, along with access to a vast selection of three-dimensional artifacts, historical photographs, game tickets, programs, scouting reports, lineup cards and various other assets for merchandising purposes,” says Bruce Fletcher, director, specialty brands, CLC. “We are excited to finalize agreements with these great licensees and will continue to identify manufacturers that will help support the mission of the Hall and deliver unique product opportunities to baseball fans.”

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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