McLaren and TUMI, the leading international travel and lifestyle brand, have announced a new partnership which will see TUMI become the official luggage partner McLaren Racing and McLaren Automotive.
TUMI will provide McLaren with business and travel essentials designed to uncomplicate and elevate performance in all aspects of life on the move. TUMI and McLaren plan to release a luggage collection in late 2020 that brings together the shared values of both brands – unparalleled quality, technical innovation and excellence in design.
“It’s an exciting step for TUMI to venture into this collaboration with McLaren,” says Rob Cooper, president, TUMI. “At TUMI, we pride ourselves on truly understanding our customers, as well as having the foresight to develop products that meet their evolving travel needs. We believe that partnering with McLaren to bring their cutting edge, lightweight technologies to a collaborative collection will support TUMI’s mission of providing high-performance solutions and innovative products that optimize the journey.”
Starting in the 2020 season, the McLaren F1 team will be equipped with TUMI travel essentials to accompany and assist the team in their travel around the globe.
“Travel and lifestyle are central to the sport of Formula 1, so our new partnership with TUMI is perfect,” says Zak Brown, chief executive officer, McLaren Racing. “Like McLaren, TUMI is constantly pursuing better in everything it does through optimization and innovation. We’re delighted to welcome TUMI into our family of partners and to proudly represent the brand and its products around the globe.”
More details about the collaboration between McLaren and TUMI will be revealed in 2020.