FCA U.S. has appointed brand licensing agency IMG to serve as the exclusive global representative for its Jeep, Dodge, Ram and Chrysler brands.

License Global

April 18, 2018

1 Min Read

FCA U.S. has appointed brand licensing agency IMG to serve as the exclusive global representative for its Jeep, Dodge, Ram and Chrysler brands.

The multi-year deal will see IMG form a transnational team, led by its North American office, to build and manage extensive licensing programs that will expand each brand region-by-region across a range of categories including apparel, accessories, gaming, outdoor gear, equipment, toys and experiences.

“All four of these brands undoubtedly share a rich heritage, global popularity and best-in-class expertise,” says Bruno Maglione, president, licensing, IMG. “Each brand has its own unique identity and characteristics, which we look forward to extending into a diverse range of quality products across multiple new categories and markets.”

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License Global

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