FCA U.S. has appointed brand licensing agency IMG to serve as the exclusive global representative for its Jeep, Dodge, Ram and Chrysler brands.
The multi-year deal will see IMG form a transnational team, led by its North American office, to build and manage extensive licensing programs that will expand each brand region-by-region across a range of categories including apparel, accessories, gaming, outdoor gear, equipment, toys and experiences.
“All four of these brands undoubtedly share a rich heritage, global popularity and best-in-class expertise,” says Bruno Maglione, president, licensing, IMG. “Each brand has its own unique identity and characteristics, which we look forward to extending into a diverse range of quality products across multiple new categories and markets.”
