Jeep, Dodge Investing in Product Expansions via IMG
FCA U.S. has appointed brand licensing agency IMG to serve as the exclusive global representative for its Jeep, Dodge, Ram and Chrysler brands.
The multi-year deal will see IMG form a transnational team, led by its North American office, to build and manage extensive licensing programs that will expand each brand region-by-region across a range of categories including apparel, accessories, gaming, outdoor gear, equipment, toys and experiences.
“All four of these brands undoubtedly share a rich heritage, global popularity and best-in-class expertise,” says Bruno Maglione, president, licensing, IMG. “Each brand has its own unique identity and characteristics, which we look forward to extending into a diverse range of quality products across multiple new categories and markets.”