Sponsored By

NASCAR Speeds Ahead with Licensed Products Line

NASCAR is working with their partners to release new licensed merchandise and content.

License Global

April 14, 2020

1 Min Read

NASCAR has announced it is working with partners to give fans NASCAR-related merchandise and content while the season is on-hold due to the COVID-19 pandemic.

The racing organization has announced new additions to their Funko-licensed line. The new products are inspired by NASCAR drivers Jimmie Johnson, Martin Truex Jr, Ryan Blaney and Bubba Wallace. These new figures were selected based upon fan requests as well as driver sales numbers via trackside and NASCAR Shop online.

In addition, NASCAR and its licensee iRacing are continuing to grow the eNASCAR iRacing Pro Invitational Series, a sim-racing exhibition format featuring some of the biggest names in the sport. The series mirrors the postponed NASCAR season schedule and is broadcasted on FOX, FS1 and the FOX Sports App. 

NASCAR has also developed a consumer product style guide titled “TEAM NASCAR.” The new guide provides a guide for licensees, with creative developed specifically around two segments: rookies ages 2-5 and kids ages 6 and up. Each segment contains a collection of assets including illustrations, badges, type treatments, patterns, borders and icons that licensees can utilize to develop consumer products that speak to the younger NASCR fans. TEAM NASCAR will formally debut the style guide this spring and NASCAR will seek additional youth-focused licensees to expand the program.

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like