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McLaren Racing Announces Licensing Partnership with SunGod Eyewear

SunGod is releasing top-performance eyeware in Formula-1 collab.

License Global

May 28, 2021

2 Min Read
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McLaren Racing has sealed a new partnership with performance eyewear brand SunGod, which will see SunGod become the Official McLaren F1 Fan Eyewear licensee for the 2021 Formula 1 season.

To celebrate the collaboration, SunGod is releasing a limited-edition McLaren Racing model of their Renegades and Sierras sunglasses for this season. Later this summer, SunGod will also launch eyewear ranges with McLaren F1 drivers, Lando Norris and Daniel Ricciardo.

The partnership represents a unification of the two British brands in their three core values of innovation, community and sustainability.

The new variations of the Sierras and Renegades released as part of the launch will be available with Fire and Smoke lenses. Each will utilize the brand’s premium, 8KO lens technology – a new, higher-grade nylon-based lens material, resulting in a lighter lens and higher level of optical precision compared to the industry standard polycarbonate.

“SunGod is setting a new standard in the eyewear industry with sustainability at the heart of everything they do,” says Mark Waller, chief commercial officer, McLaren Racing. “SunGod’s alignment with McLaren comes in their identical passion for performance, innovation and sustainability, and therefore we are delighted to welcome SunGod as a partner of the McLaren Formula 1 team from the 2021 Formula 1 season.”

“We’re incredibly proud to be joining McLaren Racing for the 2021 season as an official partner. Balancing an unrivalled focus on performance with innovative ideas about how to make our future more sustainable, our brand ethos’ – and that of our communities – align perfectly,” says Ali Watkiss, chief executive officer and founder, SunGod. “As a British company, we’re hugely excited to see superstars like Lando Norris and Daniel Ricciardo wearing SunGod sunglasses and wish them the best of luck in the coming season.”

For more information on the new range and all of SunGod’s sunglasses, visit sungod.to/w/mclaren-f1-team

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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