The House of the Trident unveils a new edition of its luxury SUV – Grecale – designed with Barbie.

License Global

October 27, 2022

1 Min Read
Maserati Grecale in Barbie Pink.
Maserati Grecale in Barbie Pink.Maserati

Italian luxury brand, Maserati, has unveiled a collaboration with Mattel and Barbie. The brands, known by their personality and signature style, have partnered to create a luxury car, inspired by the Barbiecore phenomenon, which License Global reported on in August. 

The Maserati Grecale, the Italian House's newest SUV, has been selected by Barbie to match her multi-faceted lifestyle ranging from a business meeting to a glamourous event. 

The Barbie Maserati Grecale, as an ultra-limited Fuoriserie edition, will only be available in two custom units globally: one recently unveiled as one of the 2022 Neiman Marcus Fantasy Gifts at the luxury retailer's holiday launch soirée in Los Angeles. For this U.S. exclusive, a part of the sales price will benefit the Barbie Dream Gap Project, an ongoing global initiative that partners with charities to help provide equal opportunities and remove barriers for girls. Additional details regarding the second custom unit will be announced in 2023.   

Barbie’s Maserati Grecale was designed under the Trident’s Fuoriserie customization program, which aims to give car lovers an outlet to express their passion and creativity in the creation of their ultimate Italian luxury car, according to their singular style and taste. 

Related:Barbie Announces New Musical Adventure and Accompanying Toy Range

This Fuoriserie Maserati Grecale is a Trofeo version featuring a 530-hp V6 Nettuno engine. In full Barbie fashion, an expression of her iconic pink hue covers nearly every inch of the car with fine acid-yellow lines, inspired by the Trident’s racing heritage. 

The SUV’s exteriors, adorned with the Barbie logo, are sealed with an iridescent topcoat. Its black interior features full-leather seats, dashboards, carpets and doors – accented with pink stitching – as well as branded headrests with the unique “B” badge. 

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like