Major Collaboration Teased Between Bombardier, Aston Martin
Custom jet design is part of the deal.
March 6, 2021
Aston Martin and Bombardier have signed a letter of intent to collaborate on custom design services for Bombardier business jets.
"Bombardier's discerning customers have come to expect our products' signature smooth ride and the company's no-compromise approach to design, performance and reliability at every level of our portfolio," says Peter Likoray, senior vice president, sales and marketing, new aircraft, Bombardier. "We would be proud to add a new facet to this experience that channels Aston Martin's distinct aesthetic approach."
"Aston Martin has a highly refined set of automotive design principles, driven by the meticulous application of proportion, craft and technical innovation," says Marek Reichman, vice president and chief creative officer, Aston Martin. "Bombardier's customers share our owners' desire for unique contemporary design statements. We are truly excited at the prospect of collaborating with Bombardier's accomplished design team to bring our respective design expertise together. Challenger and Global aircraft will allow us to take Aston Martin design to new heights."
More on the partnership will be announced at a later time.
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