Hyundai Cruises into ‘Snake Eyes’ Film

Hyundai Motor Company’s Sonata N Line sport sedan revs up in Paramount Pictures’ action film “Snake Eyes: G.I. Joe Origins” this month.

License Global

July 8, 2021

1 Min Read

Hyundai Motor Company's Sonata N Line sport sedan will be featured in Paramount Pictures’ action film “Snake Eyes: G.I. Joe Origins,” making its global debut on July 23.

In the movie, Snake Eyes is seen in a high-octane car chase sequence in a Sonata N Line on a Tokyo highway, during which the car performs a pulse-pounding 180-degree drift. 

Hyundai Sonata N Line is one of three Hyundai Motor’s vehicles in the movie, along with a Hyundai Elantra driven by Scarlett, representing the Joes in this origin story, in a Tokyo castle scene, and a Hyundai Santa Fe, which makes a brief appearance.

“We are thrilled to partner with Hyundai Motor on “Snake Eyes: G.I. Joe Origins” and bring our journey to life with exhilarating action sequences using stylish and sporty cars,” says Irene Trachtenberg, senior vice president, international marketing partnerships, Paramount Pictures.

Hyundai Motor will also introduce special-edition Sonata N Line models commemorating its appearance in the film. Starting in the third quarter of 2021, the “Night Edition” will be available in the U.S. and “The Black” edition in the Korean market. Details will be revealed at a later date.

"'Snake Eyes: G.I. Joe Origins' offers a thrilling opportunity to watch and feel the sportiness and agility of the Hyundai Sonata N Line in action, prior to the launch of the limited edition," says Thomas Schemera, global chief marketing officer and head, customer experience division, Hyundai Motor Company.

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