Goodyear Turns Eye to Fashion GlassesGoodyear Turns Eye to Fashion Glasses

What began as a tire and rubber company more than 100 years ago has now evolved to include a robust and complementary lifestyle product program. Alongside apparel, footwear and accessories already in market, in 2015, Goodyear is now launching an eyewear collection in the U.S.

This new eyewear collection, developed in conjunction with IMG Licensing, is designed to build on Goodyear's long-established presence as part of the car racing circuit.

"Developed especially with driving in mind, we are combining the Goodyear heritage and racing experience together with strong technology and unique features," says Fabrice Faurie, vice president, licensing and consumer products, IMG Licensing.

The eyewear launched in North America and Canada last month across mid-tier retailers, as well as some CVS and Walgreens locations.

Other Goodyear extensions include, in addition to the fashion and accessories ranges, products in categories such as luggage, back-to-school bags and sporting goods.