Formula 1, Asprey Link for Collaborative CollectionFormula 1, Asprey Link for Collaborative Collection
Fine jewelry and more are set to be launched under the partnership.
July 27, 2021
Formula 1 has announced a collection with Asprey, a British luxury goods house, to celebrate the sport’s new era, with a new car and rules and regulations being introduced in 2022.
“We’re delighted to be collaborating with Asprey on this new collection to celebrate the launch of the F1 2022 car and the exciting new era of our sport,” says Ben Pincus, director, commercial partnerships, Formula 1. “Whilst we look forward to the future of F1, with even more action-packed racing next season and beyond, it’s important to acknowledge the heritage and history that connects our brands, as we bring fans something special to commemorate the moment.”
Asprey previously partnered with Ferrari’s F1 team in the late 1990s for a collection of silver, gold and leather pieces. This new collaboration follows the launch of new 2022 F1 car, which was unveiled at Silverstone ahead of the 2021 Formula 1 Pirelli British Grand Prix, as F1 begins the next chapter of its history. The exclusive collection is inspired by the design of the new 2022 car and includes sterling silver replica and sculptural models in 25cm, 18cm and 10cm sizes, as well as a range of small silver goods and silk products. Fine jewelry items including cufflinks, bracelets, charms and signet rings are set to launch later in the fall.
All items are Asprey Hallmarked and dual-branded with the official trademark of F1 and are available throughout Asprey’s international stores and at Asprey.com.
“Asprey is thrilled to be collaborating with Formula 1,” says John Rigas, chairman, Asprey. “Our designers and artisans have created a beautiful collection of silver, silk and jewelry pieces that captures the essence of modern Motorsport especially so at a time of the introduction of the revolutionary new car featuring enhanced aerodynamics and a philosophy of environmental sustainability.”
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