Audi Partners with Beanstalk to Drive into New Categories

Audi, the German automotive manufacturer, has appointed Beanstalk, a global licensing extension agency, to extend the Audi brand into new lifestyle, technology and mobility products.  

Audi is a leader in the premium automotive industry. Through its precision-engineered vehicles, high-build quality and progressive design, all guided by technology, “Vorsprung durch Technik,” the brand has developed a global customer base.  

Beanstalk will work with Audi to extend the brand across a range of lifestyle, technology and mobility categories globally, incorporating the brand’s technical and design excellence, and supporting Audi’s sustainability goals. Audi brand extensions will inspire both new and existing customers to deepen their brand loved for the car brand through the creation of meaningful and sophisticated products.  

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“We are truly honored to be partnering with Audi,” says Allison Ames, president, chief executive officer, Beanstalk. “It is a progressive and premium brand with an iconic portfolio of trademarks that are recognized around the world. Audi’s reputation for technical excellence and carefully conceived human-centric design makes it an ideal brand to crease innovative and inspiring brand extensions. The global Beanstalk team is excited to work alongside Audi to provide inventive products that are unmistakably Audi.”  

“We are really looking forward to welcoming Beanstalk as our new licensing agency for Audi,” says Marcus Hinderer, director, collection and licensing, Audi. “Together with Beanstalk we will extend the Audi licensing program based on our unique Audi brand values. Our aim is to transfer the Audi brand identity into sophisticated licensed products and to offer Audi customers and fans an exceptional brand experience beyond our cars.”