The car company and tech leader are in talks on a potential collaboration for an electric car.

License Global

January 9, 2021

1 Min Read

Hyundai Motor Group has confirmed that they are in talks with Apple for a potential collaboration to develop an “Apple Car,”

Collaborations with a number of global automobile makers for the launch of an electric car have been confirmed, including Hyundai Motors. However, nothing has been finalized and the pair are currently in early stages of talks.

According to South Korean news media Hankyung, Hyundai has finished reviewing Apple's proposal, but a sign-off on the deal still needs to take place. Hankyung also reports that Hyundai and Apple’s collaboration will include the manufacturing and development of the electric cars and its battery. The company’s overall goal will be to launch the car in 2027.

The report follows a Reuters article that confirmed Apple was planning to start producing its own electric vehicle in 2024.

Hyundai has previously confirmed that it was developing next-generation batteries of its own, but the Apple news is the latest in the company’s plans.

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like