The global retailer will release additional offerings featuring the emoticon brand throughout the year.
The latest collaboration marks the first time Smiley has launched a range with Zara Kids and will include products such as crew neck sweats, jersey tees with all-over prints, icon tees, joggers and more.
The new collaboration will also be supported with a major editorial feature on Zara.com.
“After many years of collaborations, we are very happy to still see Smiley growing at Zara,” says Nicolas Loufrani, chief executive officer, Smiley. “We are entering many new departments and our design and marketing teams are working hand in hand almost daily to design and promote the best possible products for each product category and consumer target. The extraordinary level of creativity, expertise and service the Smiley studio is providing to our DTR partners is what these incredibly professional and fast retail chains need to sustain their development.”
The new Smiley collection
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.