Smiley Steps into Crocs

Emoticon brand inspires new collection of charms for the rubber footwear company.

SmileyWorld has tapped the Crocs footwear brand to debut an exclusive range of Smiley-inspired Jibbitz charms.

The new line will allow consumers to decorate their Crocs with a variety of Smiley emoticon charms, which will be available in packs of three.

“Jibbitz are so fun! I really love them and Crocs is the only shoe brand that has developed such cool accessories for its products,” says Nicolas Loufrani, chief executive officer, Smiley. “We are really happy to work with them, and we are really happy that they have chosen to work with the Original Smiley brand. The two sets of charms we have selected for them will with no doubt bring happiness to kids and adults alike.”

The Smiley-inspired Jibbitz are now available at a number of high street stores as well as online.