Smiley Opens Pop-Up Shop in China

Pop-up shop will showcase branded bags, keyrings, plush and more.

SmileyWorld has opened a new pop-up store at the Galeries Lafayette Beijing mall.

The new shop will feature a range of Smiley products including bags, cushions, hats, keyrings, mugs and plush. The store will also showcase Liberation’s new branded eyewear and accessories capsule collection.

An additional Smiley pop-up store is slated to open at Ginza in Tokyo, Japan in the coming months.

The SmileyWorld pop-up shop at the Galeries Lafayette Beijing mall is open now.