Pop-up shop will showcase branded bags, keyrings, plush and more.
The new shop will feature a range of Smiley products including bags, cushions, hats, keyrings, mugs and plush. The store will also showcase Liberation’s new branded eyewear and accessories capsule collection.
An additional Smiley pop-up store is slated to open at Ginza in Tokyo, Japan in the coming months.
The SmileyWorld pop-up shop at the Galeries Lafayette Beijing mall is open now.
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