The new apparel line will also benefit the Guy Harvey Ocean Foundation.
Dr. Guy Harvey is a Jamaican marine wildlife artist and conservationist. He is also a scientist and entrepreneur.
Under the terms of the deal, which will take effect in 2019, PEI will manufacture, distribute and market the Guy Harvey fashion collection–which includes men’s, women’s and youth t-shirts, performance fishing and resort wear, caps and visors.
PEI will also contribute 1 percent of revenue from the apparel to the Guy Harvey Ocean Foundation, which was founded by Harvey to help conserve the marine environment.
“The Guy Harvey brand transcends fashion. It is about the environment, the ocean, waterways, sustainability and art and inspires us to care about the ocean and its inhabitants. The versatile Guy Harvey apparel collection attracts consumers of all ages who are active both in and around the water,” says Oscar Feldenkreis, chief
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