Pink Chillies was the winner of Brand Licensing Europe’s 2012 License This! competition for new creative concepts, and will showcase its new offerings at Licensing Expo this June 17-19 in Las Vegas, Nev.
Born out of a love for elephants and wildlife, each named character has a special power and represents an endangered species and/or environmental issue. Ten percent of the brand’s sales profits are donated to related species/environmental charities.
“Teaming up with Fashion U.K. means our products and environmental messages will be seen by a global audience,” says Suzanne Till, founding director, Pink Chillies. “This is the next step in the Pink Chillies story.”
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