The Brand Liaison, the exclusive licensing agent for Debra Valencia, brokered the deal.
Building upon the initial line of bath and beauty products, including a collaboration with Debra Valencia for Aromanice, the 3-year extension will include soaps, shampoos, body wash, shower sets, bubble bath and bath and body spa kits.
“Landy is such a great licensing partner allowing me to push the creative boundaries in the bath and body category," says Valencia. "This is not just a namesake licensing deal. I personally design surface patterns for the packaging and select the color schemes, fragrances, bottle shapes, cosmetic bags, accessories and containers. After such a successful initial term, we are proud to continue this relationship.”
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