BLE: IWM to Debut New Designs

This year at Brand Licensing Europe Imperial War Museums will unveil its new collaboration with Wayne Hemingway and the HemingwayDesign team.

April 6, 2018

BLE: IWM to Debut New Designs

New imagery created in partnership with HemingwayDesign feature the Spitfire plane.

This year at Brand Licensing Europe Imperial War Museums will unveil its new collaboration with Wayne Hemingway and the HemingwayDesign team.

The Spitfire Collection by HemingwayDesign for IWM will be the first in a series of licensee designs between the museum and design house. For this range Wayne and the team have taken inspiration from the iconic Spitfire plane.

"It has been thrilling to work with the HemingwayDesign team, and the designs they  have created will add new impetus to our licensing program," says David Fenton, head of retail and brand licensing, IWM.

The launch of the designs marks the 75th anniversary of the Battle of Britain. Last month at IWM Duxford in Cambridgeshire tens of thousands of spectators watched a spectacular air display where 18 spitfires, along with Hawker Hurricanes, flew with several Messerschmitts in a recreation of the Battle of Britain .

Last year IWM marked the centenary of the First World War and opened brand-new First World War Galleries at its flagship

branch IWM London.  A licensing program was developed four years ahead of this major national commemoration and the museum now has numerous licensees who use its unrivalled collections to inspire very special licensed product. IWM has also developed ideas from its collections into inspiring mood boards including themes on Churchill and the ever popular Make Do and Mend.

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