Under the terms of the agreement, Jay Franco will release a line of bedding, beach towels, bath accessories and home storage that will feature the art brand’s bohemian patterns.
“We immediately loved Barbra Ignatiev’s beautiful, bold watercolor prints,” says Elisha Gordon, vice president, licensing, Jay Franco. “Barbra’s artwork, embodying her playful and bohemian signature style, is a perfect fit for our product, and we are so pleased to bring Barbarian into our portfolio.”
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