1-800-Flowers.com has announced it has collaborated with Jason Wu to release an exclusive assortment of bouquets. The Jason Wu for Wild Beauty collection, which is now available nationwide, offers arrangements that embody the designer’s signature aesthetic of femininity and sophistication.
“Jason Wu is one of the world’s most renowned fashion designers, and we are thrilled to collaborate with him on this truly original collection, which reflects his unique point of view in floral design and bouquet presentation,” says Valerie Ghitelman, vice president, product development and design, 1-800-Flowers.com. “We are excited to not only share these beautifully crafted arrangements with our customers, but to engage them with distinctive content that provides insights into Jason’s design influences and more.”
Behind-the-scenes content, specially designed “thank you” notes and the ability to preview select bouquets in 3D will allow customers to have an immersive digital experience as they are introduced to the new collection. This marks Wu’s first collaboration with a floral and gifting brand.
“Playing a role in the intimate decision of what one chooses to wear each day is such an important part of what I do,” says Wu. “To extend this concept to the graceful details people bring into their homes is an honor. This collection with 1-800-Flowers.com is especially meaningful to me because of my lifelong love of flowers. Floral elements continuously inspire me and have been a consistent theme throughout my entire career. I’m thrilled to celebrate the beauty of flowers in this new and special way.”
As new offerings are introduced to the collection, customers can stay up-to-date by connecting with 1-800-Flowers.com on Facebook, Twitter and Instagram and Wu on Facebook, Twitter and Instagram using the hashtag #JasonWuWildBeauty.