Lamaze International Appoints IMC as Global Licensing Agency

IMC will expand on the existing licensing program.
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License Global

May 25, 2023

IMC Licensing logo.
IMC Licensing logo.IMC

Lamaze International, a non-profit organization, has appointed

IMC Licensing

as its exclusive brand licensing agency. IMC will build brand and product partnerships to support and strengthen the Lamaze mission of advancing safe and healthy pregnancy, birth and early parenting.    

“Lamaze International is dedicated to partnering with brands that support families during preconception, pregnancy, and early parenthood, sharing our mission,” says Kacy Cutler, president, board of directors, Lamaze. “We look forward to collaborating with IMC to expand the Lamaze Mission and brand.”   

In addition to managing the existing Lamaze licensing program, including its long-term partnership with global toy company


, IMC will seek product and retail partners who can support Lamaze’s support for mothers, families and children.   

“Lamaze supported my wife and me in the natural childbirth of our three children,” says Stephen Reily, co-founder and chief executive officer, IMC. “And all of us at IMC look forward

to expanding the reach and impact of Lamaze with great new family products.”  


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