The Met Licensing Program to Expand into the Middle EastThe Met Licensing Program to Expand into the Middle East
Beanstalk and Markettcom partner to extend the art museum through licensed consumer products.
June 28, 2023
Beanstalk, the licensing agency for The Metropolitan Museum of Art, has announced the expansion of the museum’s licensing program into the Middle East through a partnership with Markettcom, a brand licensing agency specializing in helping global brands expand and grow their businesses in the Middle East and North Africa.
Working with Beanstalk as a sub-agent, Markettcom will leverage its knowledge in the Middle Eastern market to grow The Met’s footprint in the region, bringing The Met’s collection of more than 1.5 million art objects from all over the world to life through consumer products. The licensing program will launch a range of products through licensee and retail relationships in categories including home décor, jewelry, footwear, apparel and accessories, all inspired by The Met’s extensive collection.
“We are thrilled to unveil an extraordinary collaboration with Beanstalk, bringing forth the Met’s unparalleled collection of best-in-the-world art and objects through an array of inspired consumer products to the Middle East,” says Amer Bitar, co-founder and chief executive officer, Markettcom.
As one of the world’s largest and most comprehensive art museums, The Met’s global licensing program has brought its collection to new markets and consumers worldwide, launching products with partners, including Dr. Martens, PacSun, Caspari, Ann Gish and Japanese retailer, Isetan. Applying their shared strategic approach and knowledge of local markets, this expansion into the Middle East will see Beanstalk and Markettcom bring The Met to new audiences in the region to inspire creativity, new ideas and unexpected cultural connections.
“We are thrilled to expand The Met’s licensing program into the Middle East through this strategic partnership with Markettcom, leveraging their expertise of brand licensing in this region,” says Martin Cribbs, vice president, brand management, Beanstalk. “The Middle Eastern market has a strong appreciation for art and culture, which presents a significant opportunity to connect with and grow The Met’s audience in this region through licensing relationships that bring beautiful products to consumers.”
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