The London Studio Announces U.S. Agent for Art of Drag Brand

Firefly Brand Management brings fast-growing licensing program to major new market.

License Global

July 3, 2023

2 Min Read
The London Studio and Firefly Brand Management at Licensing Expo 2023, Las Vegas.
The London Studio and Firefly Brand Management at Licensing Expo 2023, Las Vegas.Firefly Brand Management

The London Studio has appointed Firefly Brand Management as the U.S. agent for its Art of Drag brand.

Following an agreement signed during Licensing Expo, Firefly Brand Management will bring Art of Drag to the American and Canadian markets for the first time.

Art of Drag is all about reimagining famous artworks featuring cultural female icons, who are then replaced with drag artists. Each original Art of Drag artwork features a drag queen, created by an award-winning independent art house of LGBTQ+ artists and allies.

The wide range of famous artworks is expected to translate across multiple product categories in the U.S. and Canada. Firefly is planning a licensing campaign that will include partners in apparel, accessories, home décor and stationery.

The agreement with Firefly follows several significant U.K. deals for Art of Drag and The London Studio, which this year have seen the Art of Drag brand appear on six Art of Drag images from independent wall art company, Tall Boy Prints, T-shirts from retailer boohooMAN, and 2024 calendars, jigsaws and foiled embossed notebooks from independent publisher, Flame Tree Publishing. Other Art of Drag U.K. deals are in the pipeline, with more announcements planned soon.

“We are delighted to be working with The London Studio,” says Cynthia Modders, chief executive officer, Firefly Brand Management. “They are an incredibly talented group maintaining an amazing lineup of assets and an eye-catching portfolio. They are very successful at identifying on-trend programs that deliver results and garner enormous interest for their brands. We’ve just returned from Licensing Expo with a handful of deals already in place for this amazing property and anticipate many more to come.”

Related:The London Studio Announces Art of Drag Deal with Tall Boy Prints

“Firefly loved Art of Drag, were thrilled with its potential and see it as a brand they can develop for the long term across a wide audience,” says Soula Zavacopoulos, founder, director, The London Studio. “In short, they get it. We’re thrilled to be working with this experienced and insightful agency on developing this exciting and distinctive brand for the U.S. and Canada markets.”

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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