Sponsored By

Standard Fiber Partners with Highclere Castle

Partnership will bring elements of the regal English estate onto the top of bed, bath and pet product categories.

License Global

May 9, 2023

2 Min Read
Highclere Castle
Highclere CastleLMI

Standard Fiber, supplier to the home textile and hospitality markets, has established a licensing partnership with Highclere Castle, enabling the company the rights to develop and distribute a broad assortment of bed, bath and pet products all designed with the distinctive English elegance and charm the famous estate exudes.

Highclere Castle, home of the Carnarvon family since 1679, is a working estate and farm of approximately 5,000 acres in the North Wessex Downs, U.K., and officially designated ‘an Area of Outstanding Natural Beauty’. The Castle and its grounds are recognized as the location of the “Downton Abbey” television series and movies. Today, it is the private home of the Lord and Lady Carnarvon, who open the estate for tours and guests to enjoy a truly regal experience.

Standard Fiber is in the process of building collections of products directly through the influence of Lord and Lady Carnarvon who are generation owners of the castle. These licensed products include sheet sets, towels and bath accessories, bathrobes, throws, blankets, pillowcases, duvet covers, fashion and basic bedding, pet beds and accessories.

“We are thrilled to have established a collaboration with Highclere Castle and are looking forward to working closely with Lord and Lady Carnarvon to deliver a bespoke collection of products designed with a fresh, innovative, and creative interpretation of their brand,” says Chad Altbaier, chief commercial officer, Standard Fiber.

“The English allure and the regal estate experience is trending in today’s creator economy where storytelling is key,” said Lady Carnarvon. “If you are familiar with Highclere Castle website, you will know storytelling is my passion! We are very excited to work with the Standard Fiber team their creative expertise in the development of our luxury products for bed, bath, and pets under the Highclere Castle brand.”

Under the licensing agreement, which was brokered by LMI, Standard Fiber’s Highclere Castle collection will be sold in the U.S., Canada, Mexico, and the Caribbean through retail stores and online sales. It will also be offered to the European market on a select retailer basis.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like