The Smiley Company has appointed eight new global agents for its Smiley and Rubik’s brands.

License Global

July 17, 2018

1 Min Read

The Smiley Company has appointed eight new global agents for its Smiley and Rubik’s brands.

New agents include:

  • Infiniss for South Korea;

  • Doce for Chile;

  • Signet for South Africa;

  • AMV Licensing for Peru, Ecuador and Bolívia;

  • Plus Licens for Russia,

  • Haven for Australia

  • and One RDM for Indonesia.

“The Smiley Company is enjoying a wave of success and has signed on eight new agents from around the world this quarter and more new contract signings are set to happen soon,” says Nicolas Loufrani, founder and chief executive officer, Smiley. “Last year, agents increased their share of our revenues from less than 5 percent of total sales to 15 percent, thanks to the arrival of Barth Montarello who is supporting their sales teams and regularly visiting big retailers with them. Our aim is to now grow the agent share of our business to 25 percent by the end of 2019. We’ve also opened an office in Singapore headed by Marie Kopp to bring additional support to our APAC agents as the region is growing very fast for us. We are very proud to announce these new agents to our global Smiley and Rubik's Licensing agent partner alliance.”

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like