October 21, 2021
MGM's Licensing and Consumer Products Division and Pink Panther have announced their second annual Breast Cancer Awareness campaign collaborating with the CIMA Foundation in Mexico. This organization supports early breast cancer detection in women.
The program, which launched last year in Mexico with the help of MGM's partner agency Tycoon Mexico, is set to expand into Chile with apparel and accessory partners and Breast Cancer Foundation, Yo Mujer.
The five new licensees for Pink Panther-inspired products will be sold across four different retailers and reach over 300 storefronts in Mexico and Chile.
In support of Breast Cancer Awareness Month in Mexico, Pink Panther, inspires three new lines of exclusive clothing collections from Distribuidora Ropa Viva, Grupo Ismark and Punto Zeta. The collections are set to include T-shirts, hoodies, pajamas and scrubs for both men and women. They can be found at select retail locations of Woolworth, Del Sol, Suburbia and American Level, where a portion of proceeds will be donated to the CIMA Foundation.
The program expands into Chile through MGM's partnership with Walmart-owned Líder stores for its first-ever Breast Cancer Awareness campaign. The debut collection includes home goods, home décor, technology accessories, backpacks, notebooks and more. Additionally, an apparel collection for men and women will be available at Líder stores from Sport Zone. Similarly, a portion of the sales will be donated to Yo Mujer.
"Pink Panther is known around the world for its iconic pink color, and we are honored to use the character to help raise breast cancer awareness," says Robert Marick, executive vice president, global consumer products and experiences, MGM. "We look forward to collaborating with our partners in Mexico and Chile to bring stylish apparel and accessories inspired by the character to consumers in those territories."
All collections will be available this month at select retail locations.
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