Bowers brings her vast experience as business development head for Artistory.

License Global

July 13, 2021

1 Min Read
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Artistory has appointed museum licensing expert Liz Bowers as business development head for the U.K. Bowers brings a wealth of experience of building commercial growth for the cultural heritage sector.

“I’m very happy to welcome Liz to the team,” says Natasha Dyson, co-founder and licensing director, Artistory. “From the outset I was very impressed with Liz’s experience in the museum sector and the results she’s achieved. Not only does Liz have a commercial background but she also brings a wealth of knowledge on how heritage organisations operate, which will benefit the business in many ways.”

Formerly publishing and brand licensing head for Imperial War Museums and senior commercial manager at Royal Museums Greenwich, she has also supported brand extension as a licensing consultant for the Ashmolean Museum and the V&A.

“I’m thrilled to have joined Artistory at such an exciting time,” says Bowers. “I was immediately excited by Artistory’s business model which is a game-changer for the cultural sector. Our global museums have such a wealth of assets and Artistory will help to bring these incredible collections and stories to life for new audiences.”

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License Global

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