Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
April 6, 2018
Life is Good, a lifestyle brand, has joined forces with more than 10 U.S. colleges to create a line of co-branded collegiate apparel.
Following its launch with the University of Notre Dame last fall, the men’s and women’s range will feature the brand’s signature positive messages along with each schools’ individual logos, colors and images. The line will include short sleeve, long sleeve and fleece apparel.
Universities that will feature the collection include Arizona State University, Baylor University, University of Georgia, Gonzaga University, University of Miami, Michigan State University, Texas A&M University, The University of Oklahoma, Villanova University and the University of Massachusetts. Additionally, Auburn University, Texas Christian University and University of California, Berkley will join the Life is Good lineup later this summer.
“My brother John and I launched Life is Good more than 20 years ago, selling our t-shirts at college campuses up and down the east coast. It’s great to be back on campus–this time through partnerships with top schools across the country,” says Bert Jacobs, co-founder and chief executive optimist, Life is Good. “The college years are an important time where students are learning a lot and figuring out how they want to view the world. We hope that through our brand we can help inspire students to choose optimism.”
The co-branded collection is now available at select retailers, campus bookstores and online.
Read more about:Life is Good
You May Also Like
PoweraA To Launch Licensed ‘Fortnite’ Gaming AccessoriesFeb 20, 2024
Angie’s Boomchickapop Intros Cinnabon Drizzled Kettle CornFeb 20, 2024
Govee Announces Dune-Inspired TV Backlight PackagingFeb 20, 2024
Sony Pictures Television Licenses ‘Twisted Metal’ to Hulu JapanFeb 20, 2024